A Rise in Mobile Gaming Is Changing Influencer Marketing

If you’ve spent more time solving puzzles and collecting points on your phone during quarantine, consider yourself part of an in-crowd. In conversation with deputy brands editor Diana Pearl at Adweek’s Mobile Gaming summit, a group of industry experts discussed how the rise in mobile gaming is changing how brands approach influencer marketing in the …

ادامه مطلبA Rise in Mobile Gaming Is Changing Influencer Marketing

With South by Southwest’s IRL Future in Limbo, Is It Worth It for Brands to Show Up?

Key Insights The coronavirus pandemic has wreaked havoc on events in 2020, and the marketing industry hasn’t been immune. For the first time in decades, major industry events like Cannes Lions and South by Southwest didn’t go on in person. In the case of SXSW, timing—it was set to occur just as stay-at-home orders went …

ادامه مطلبWith South by Southwest’s IRL Future in Limbo, Is It Worth It for Brands to Show Up?

Twitter Shares Updates on Its Internal Security Efforts

Twitter provided an update on some of the behind-the-scenes work it has been doing to keep its platform secure. Chief technology officer Parag Agrawal and data protection officer Damien Kieran said in a blog post Thursday that the social network has been strengthening the checks that team members with access to its customer data, features …

ادامه مطلبTwitter Shares Updates on Its Internal Security Efforts

Controversial Chef to Be Removed From Cream of Wheat Packaging

Following Uncle Ben’s decision to change its name to Ben’s Original on Wednesday, Cream of Wheat’s announced its own similar rebranding decision. According to Cream of Wheat, the Black chef that has appeared on its packaging for over 100 hundred years is based on Chicago master chef Frank L. White. Due to backlash from consumers …

ادامه مطلبControversial Chef to Be Removed From Cream of Wheat Packaging

Americans Trust LinkedIn With Their Data, But They Are Wary of Facebook

LinkedIn has earned the trust of social network users in the U.S., according to the annual U.S. Digital Trust Survey from Insider Intelligence. Facebook? Not so much. Insider Intelligence polled 1,865 people in the U.S. aged 18 through 74 from May 28 through June 3, seeking their perceptions of nine major social networks in five …

ادامه مطلبAmericans Trust LinkedIn With Their Data, But They Are Wary of Facebook

This Wonderfully Bizarre Ad for Wasabi Doritos Is a Love Note to Japan, From Brazil

A giant sea monster attacks a city and menaces its populace, with one brave woman daring to fight back. Her weapon of choice, sent down from anime heaven, is a spicy Doritos chip, which she uses to somehow vaporize the multi-tentacled beast before it can cause Godzilla-level destruction. If that sounds like a zany setup, …

ادامه مطلبThis Wonderfully Bizarre Ad for Wasabi Doritos Is a Love Note to Japan, From Brazil

Facebook NPE Team Tunes Up Its Tuned App for Couples

The Facebook NPE Team detailed updates to its Tuned app for couples, dividing them into three tenses: present, past and future. Tuned was released for iOS in April, when it was described in its iTunes App Store listing as, “A private space where you and your significant other can just be yourselves. With Tuned, you …

ادامه مطلبFacebook NPE Team Tunes Up Its Tuned App for Couples

How UScellular Revamped Its Logo to Show That the Carrier Puts Customers First

As telecom behemoths Verizon, AT&T and T-Mobile duke it out for market share, the spotlight falls less often on America’s No. 4 carrier, UScellular. But while the Chicago-based telecom may have only 5.1 million subscribers (compared to Verizon’s 94 million), it does enjoy a low churn rate (read: loyal subscribers) thanks in part to the …

ادامه مطلبHow UScellular Revamped Its Logo to Show That the Carrier Puts Customers First

Snapchat and Bitmoji Users Can Deck Out Their Avatars in New Jordan Brand Gear

Nike marked the global unveiling of the new Air Jordan XXXV from its Jordan Brand by teaming up with Bitmoji on a new collection of digital apparel and sneakers that Snapchatters can add to their avatars. Snapchat and Bitmoji users can dress their Bitmojis in the new Air Jordan XXXV, in multiple colorways, before the …

ادامه مطلبSnapchat and Bitmoji Users Can Deck Out Their Avatars in New Jordan Brand Gear

YouTube Provides More Information When Users Search Election-Related Topics

YouTube rolled out additional information panels to be displayed when people search for information related to the 2020 presidential election. Users searching for 2020 presidential or federal congressional candidates will see an information panel with details about those candidates above their search results. Searches for specific queries related to voter registration will see an information …

ادامه مطلبYouTube Provides More Information When Users Search Election-Related Topics