If you’ve spent more time solving puzzles and collecting points on your phone during quarantine, consider yourself part of an in-crowd.
In conversation with deputy brands editor Diana Pearl at Adweek’s Mobile Gaming summit, a group of industry experts discussed how the rise in mobile gaming is changing how brands approach influencer marketing in the space.
Mobile gaming has grown during the pandemic, with eMarketer estimating that U.S. adults will play mobile app games for an average of 26 minutes each day in 2020, an annual increase of three minutes. By comparison, mobile gaming increased by two minutes last year.
One major shift that’s occurring is that mobile technology is able to run higher-quality games traditionally made for the PC, such as Fortnite and Call of Duty...